tag:permissionmarketing.blog.co.uk,2009-11-08:/Permission based marketing is selfish and good business. The first and main rule in permission marketing is that it truly is based on selfishness ie. Prospects will grant you permission to market to them only if they know exactly how they will benefit. Today marketing has become a contest for people’s attention. There is so much interrupting these days that people have learned to ignore interruptions. eg. TV ads. Interruption marketing is coming to an end in the road, and the future will belong only to those companies that have embarked upon a permission marketing campaign. MokoFeed2009-11-08T13:14:37+01:00